Consumer-grade UX has become an expectation in enterprise web apps
Complex enterprise apps with poor user experience (UX) can lead to costs such as reduced employee satisfaction and performance, not to mention the price of mistakes due to poor design.
UX is not only limited to the user interface (UI) and its design. It goes well beyond that. Great UX should consider individual behavior and workflows, enable barrier-free team collaboration, and be fully accessible for users with disabilities.
In the post-COVID-19 era, where the nature of work has become more remote-focused, it is more important than ever to design web apps that support employees at all the different stages of their workflow.
Employees easily become frustrated with the complexity, clunkiness, and poor usability of web apps – especially if they run on outdated technology. They are used to the superior UX provided by the consumer apps found in their pockets. Tech-savvy with high UX standards, modern employees expect workplace software to be on a par with – if not better than – consumer-grade apps.
Great UX not only creates more satisfied end users. When tasks can be completed with ease, and collaboration between remote teams is frictionless, higher levels of productivity can be reached. Workflows become streamlined and processes more efficient, which in turn can lead to cost-saving and greater overall profitability for the entire company.
If you’re not yet fully convinced, check out our infographic below to see what kind of impact UX can have if it's great – or bad!
Let us help you take your app to the next level
As business web apps grow in functionality and extend to new platforms, ensuring a great UX can become challenging. From usability to performance, there are many aspects that can be improved in order to enhance productivity and satisfaction, and reduce user errors and support costs.
We can help you pinpoint areas for improvement in your existing application. Get in touch with our team!